#WyssInTheWorld - User Generated Content

One of the social media goals at the Wyss was to increase community engagement. Around the office, employees always use their swag proudly, whether it be carrying a backpack, drinking from a mug, or sporting a sweatshirt. The Institute has a travel club, so many people have expressed an interest in sharing their love of globetrotting.

I created the #WyssInTheWorld campaign where people could either use the hashtag on social media themselves, tagging the Wyss, or submit photos via email that the Wyss could share. All posts are collected in Instagram Stories highlights sorted by year.

We also have internal media screens, so I designed a template that is used to share the photos there. Employees are enthusiastic about seeing themselves and their friends up on the screens.

At the end of the first year of the campaign, #WyssInTheWorld had reached 6 continents, 12 U.S. states, 16 countries, and 33 cities. I created a video for social during our winter recess, when there is often less content to share.

The campaign engages the internal audience, while also showing our external audience, such as potential employees, how proud people are to be part of our community.

While the campaign was on a brief pause at the height of the COVID-19 pandemic, everyone is excited to re-engage and share their photos once again.